When it comes to all-natural beauty products, it's all about finding brands that source ingredients that are nontoxic, free of sulfates and parabens, and organic whenever possible. I also like to use things from the grocery store—like oatmeal, coconut oil, raw honey, brown sugar and organic avocados—to make DIY face masks, hair masks, sugar scrubs and makeup removers. But, when I do shop, I make a point to always read the label and know the brands I'm buying, especially for skincare. Scroll down for some products I love from companies that go out of their way to make clean, all-natural products.
100% Pure
Natural & Organic | Yes
Best For | Fruit-pigmented mascara
Eco-Friendly | Recycled packaging
Ethical | Cruelty-free, made in USA
Price Range | $7 (face masks)–$65 (aging serums)
100% Pure aims to create the world’s most pure, organic and all-natural line of cosmetics, beauty products and skincare. Their vegan cosmetics are formulated with high-performing antioxidants, naturally occurring vitamins and essential oils to give your skin maximum benefits.
Juice Beauty
Natural & Organic | Yes
Best For | Moisturizers and anti-wrinkle treatments and serums
Eco-Friendly | USDA Organic, local sourcing, uses solar and wind power, recycled packaging
Ethical | Vegan, cruelty-free, gives back
Price Range | $22 (eye pencil)–$45 (cream foundation)
Founded from a desire to create meaningful, healthy change in the beauty industry, Juice Beauty creates organic and natural clinically-validated skincare and vibrant plant-pigmented cosmetics. All of their products are vegan and cruelty-free, they utilize sustainable energy sources for production, and they’re USDA certified organic so you can feel good about what you’re putting on your skin!
ILIA Beauty
Natural & Organic | Yes
Best For | Tinted lip conditioner & lipsticks
Eco-Friendly | Recycled aluminum packaging
Ethical | Cruelty-free, Certified Bioactive Organic Ingredients
Price Range | $24 (lip tint)–$42 (foundation)
ILIA was founded on the ideology of simplicity and transparency. Their high quality ingredients are sourced from organic farmers around the world and manufactured in an organic certified lab. Their lab holds certifications with Gluten-Free, USDA Organic, and Leaping Bunny.
Alima Pure
Natural & Organic | Yes
Best For | Powder foundation for all skin tones
Eco-Friendly | Soy-based inks on recycled paper for packaging, carbon-neutral, refillable compacts
Ethical | Cruelty-free, Certified B Corp
Price Range | $14 (eyeshadow)–$270 (brush set)
All Alima Pure products are formulated with minimal ingredients for maximum impact. Alima finds the highest quality, purest ingredients, and never uses synthetic dyes or tests on animals. We love their diverse shades and their dedication to uncompromising natural and organic beauty.
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